Why is it important to leave an impression?

More than a year ago, we received a lead for running their performance marketing campaigns. However, their budget was significantly below our benchmark. Despite this, we were intrigued by their unique product and decided to provide them with a fully-fledged audit and proposal.

Although we didn't expect them to sign up with us at the time, we gave our best effort to leave a positive impression. Fast forward one and a half years, and they have returned to us with a much larger budget of 6.5 lakhs for their ad spending and want to work with us!

In B2B, even in B2C, it’s mostly about leaving a good impression - and in life too!

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