You Have to See What This Hair Clinic Did Next to a Turkish Airlines Sign
Location is everything in marketing and sometimes the best ad is the one that hijacks context in a playful way. I spotted this gem at an airport gate where the Turkish Airlines flight information screen sat directly beside a digital billboard for Elithair, a hair-restoration clinic. Instead of a generic headline, they cheekily branded themselves as:
Turkish Hairlines
The visual continuity (same red background, similar typography) made travelers do a double take right when they were already laser-focused on that gate.
Why It Works
Contextual Hijacking
By positioning next to the official Turkish Airlines sign, they borrowed credibility and eyeballs from the airline’s own real estate.
Instant Relevance
Anyone seeing “Turkish Hairlines” in that spot immediately gets the joke—and the solution for hair loss.
High-Impact, Low-Cost
No goofy stunts needed—just smart placement and a killer one-liner.