You Won’t Believe What Tinder Parked on Mumbai’s Streets
Breaking up stinks—but Tinder India found a hilarious way to help people let go… literally. They parked an “Express Disposal Truck” (think pink trash truck branded with the Tinder flame) in a Mumbai neighborhood and invited folks to toss in any reminders of their ex—jackets, hats, gifts, you name it.
Why It’s Brilliant
Experience over Ads: Instead of another billboard or banner, Tinder created a physical activation that people loved to photograph and share.
Perfect Targeting: It spoke directly to singles fresh out of relationships—exactly Tinder’s core audience.
Instant Virality: Photos and videos of folks ceremonially “dumping their ex” all over social media racked up thousands of shares overnight.
The Takeaway
Marketing that makes people feel something—and gives them a fun story to tell—wins.
Tinder didn’t just advertise; they engineered an experience that became the talk of the town (and the internet).
📘 P.S. I’m working on a book packed with real marketing stories like this one—actionable, relatable, and straight from the field - “78 Marketing Moves That Actually Work“
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