How can you continue to sell more to the same customer (Two examples)
Ever noticed how that first sale might just be the opening act in the grand scheme of your spending? It's a concept I stumbled upon in the book "Dotcom Secrets," which argues that the real journey begins after that initial purchase, opening up a world of upselling opportunities.
Take my own story, for example. Last year, I snagged 50 pepper saplings for a cool 3,000rs, thinking that was the bulk of what I'd spend with this particular company. But then came the suggestion to use PVC pipes for support - a logical move, but one that ballooned my cost to a staggering 60k. And just when I thought I was done, they hit me up with a specially designed ladder for harvesting, setting me back another 5k. Suddenly, my initial 3k investment morphed into a 70k commitment.
This isn't unique to pepper plants, either. I heard about a D2C brand in the US selling pet snakes. The real kicker? Once you buy the snake, you're roped into their subscription model for snake food, turning a one-time purchase into an ongoing expense. Clever, right?
It's a classic case of the first sale being just the tip of the iceberg, with the real money coming from the follow-up sales. It's a reminder for all of us in the biz: the journey doesn't end with the first sale; in many ways, it's just getting started.
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