Marketers often fall into the “feature dump” trap—listing every capability of a product instead of leading with what’s in it for the user. I spotted a perfect counterexample straight from ChatGPT’s own ad on Reddit:
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The Benefit-First Strategy That’s Making…
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Marketers often fall into the “feature dump” trap—listing every capability of a product instead of leading with what’s in it for the user. I spotted a perfect counterexample straight from ChatGPT’s own ad on Reddit: