This is how lays got 75,000 football fans to appear in their viral ad with Beckham
jaisonthomas.substack.com
In a brilliantly orchestrated move during a live AC Milan vs. PSG match at the famed San Siro stadium, PepsiCo unveiled a memorable advertisement. The scene featured football icons David Beckham and Thierry Henry enjoying some Lays chips, only to seemingly run out. What followed was a well-planned spectacle: Beckham, in a staged moment, addressed the 75,000-strong crowd, inquiring if anyone had Lays to share. The enticing offer? The chance to join the football legends to watch the game. This clever brand placement by Lays not only captivated a live audience but also turned into a viral sensation, reaffirming Lays as the quintessential snack for sports fans everywhere. What a strategic move!
This is how lays got 75,000 football fans to appear in their viral ad with Beckham
This is how lays got 75,000 football fans to…
This is how lays got 75,000 football fans to appear in their viral ad with Beckham
In a brilliantly orchestrated move during a live AC Milan vs. PSG match at the famed San Siro stadium, PepsiCo unveiled a memorable advertisement. The scene featured football icons David Beckham and Thierry Henry enjoying some Lays chips, only to seemingly run out. What followed was a well-planned spectacle: Beckham, in a staged moment, addressed the 75,000-strong crowd, inquiring if anyone had Lays to share. The enticing offer? The chance to join the football legends to watch the game. This clever brand placement by Lays not only captivated a live audience but also turned into a viral sensation, reaffirming Lays as the quintessential snack for sports fans everywhere. What a strategic move!