This is not how you should indulge in a brand war (Example)
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It's been a hot minute since we witnessed a good old-fashioned brand war, right? Well, buckle up, because I've got a juicy one for you involving two heavyweights in the payment game: Paytm and Pine Labs. So, Paytm found itself in a bit of a pickle with the RBI, facing some serious scrutiny that could potentially lead to a ban (yes, you heard that right, do your own fact check). To salvage their rep and reassure both merchants and customers, they decided to go big. How big? Well, they slapped an ad right on the front page of one of India's biggest newspapers, boldly declaring that their machines and QR codes are here to stay, ban or no ban.
This is not how you should indulge in a brand war (Example)
This is not how you should indulge in a brand…
This is not how you should indulge in a brand war (Example)
It's been a hot minute since we witnessed a good old-fashioned brand war, right? Well, buckle up, because I've got a juicy one for you involving two heavyweights in the payment game: Paytm and Pine Labs. So, Paytm found itself in a bit of a pickle with the RBI, facing some serious scrutiny that could potentially lead to a ban (yes, you heard that right, do your own fact check). To salvage their rep and reassure both merchants and customers, they decided to go big. How big? Well, they slapped an ad right on the front page of one of India's biggest newspapers, boldly declaring that their machines and QR codes are here to stay, ban or no ban.