How this small tribal brand is taking on Giant FMCG national brands
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So, picture this: I'm on Amazon, casually scrolling through hair oils because I thought, why not try something new? And you know what caught my eye? It wasn't just the number of reviews or the average rating; it was the packaging! And here it is, this packaging featuring a guy with a beard and long, luscious hair. Now, you might think, "What's the big deal?" But wait, this is what we call a "purple cow" moment. It's like playing a totally different game and breaking stereotypes.
How this small tribal brand is taking on Giant FMCG national brands
How this small tribal brand is taking on…
How this small tribal brand is taking on Giant FMCG national brands
So, picture this: I'm on Amazon, casually scrolling through hair oils because I thought, why not try something new? And you know what caught my eye? It wasn't just the number of reviews or the average rating; it was the packaging! And here it is, this packaging featuring a guy with a beard and long, luscious hair. Now, you might think, "What's the big deal?" But wait, this is what we call a "purple cow" moment. It's like playing a totally different game and breaking stereotypes.