When things got digital, one thing marketers learned to do is to manipulate users with fake reviews, fake testimonials, and fake-everything to gain social proof. Now there are fully-fledged companies that provide apps to add fake social proof pop-ups. If you check Fiverr, you will find people who can provide you fake video testimonials too!
Modern marketing needs honesty, here's an example
Modern marketing needs honesty, here's an…
Modern marketing needs honesty, here's an example
When things got digital, one thing marketers learned to do is to manipulate users with fake reviews, fake testimonials, and fake-everything to gain social proof. Now there are fully-fledged companies that provide apps to add fake social proof pop-ups. If you check Fiverr, you will find people who can provide you fake video testimonials too!