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You Have to See What This Hair Clinic Did Next to a Turkish Airlines Sign
Location is everything in marketing and sometimes the best ad is the one that hijacks context in a playful way.
Jun 30
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Jaison Thomas
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You Have to See What This Hair Clinic Did Next to a Turkish Airlines Sign
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How ‘The Whole Truth’ Turned Near-Expiry Bars into a Viral Brand Moment
I love seeing brands that live their values, and this one from The Whole Truth, one of my favorite supplement brands hit me right in the feels.
Jun 17
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Jaison Thomas
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How ‘The Whole Truth’ Turned Near-Expiry Bars into a Viral Brand Moment
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10,000 People ‘Ran Away’ from This Hospital. The Reason Is Pure Genius
I stumbled on a brilliant piece of guerilla social media from Meitra Hospital that perfectly nabs attention and delivers a punchline in one scroll.
Jun 8
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Jaison Thomas
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10,000 People ‘Ran Away’ from This Hospital. The Reason Is Pure Genius
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Why WhatsApp Printed Gibberish in a National Daily—And It’s Pure Genius
Privacy fears are real—most of us worry that WhatsApp (or its parent Meta) might be reading our chats.
May 26
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Jaison Thomas
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Why WhatsApp Printed Gibberish in a National Daily—And It’s Pure Genius
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The Benefit-First Strategy That’s Making ChatGPT Ads Irresistible
Marketers often fall into the “feature dump” trap—listing every capability of a product instead of leading with what’s in it for the user. I spotted a…
May 18
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Jaison Thomas
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The Benefit-First Strategy That’s Making ChatGPT Ads Irresistible
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You Won’t Believe What Tinder Parked on Mumbai’s Streets
Breaking up stinks—but Tinder India found a hilarious way to help people let go… literally.
May 5
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Jaison Thomas
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You Won’t Believe What Tinder Parked on Mumbai’s Streets
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The Smartest Brand Collaboration You’ll Find… in a Café Toilet?
I recently stumbled upon a post from an influencer that quietly showcased brilliant brand synergy—not on a billboard, not on a social campaign, but…
Apr 24
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Jaison Thomas
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The Smartest Brand Collaboration You’ll Find… in a Café Toilet?
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How to Turn a Boring Activation Into a Social Media Hit
One of the hardest things in marketing is breaking out of the usual playbook. We all know the basics: do an offline activation, maybe rent a moving van…
Apr 16
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Jaison Thomas
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How to Turn a Boring Activation Into a Social Media Hit
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Jaison's Marketing Mixtape
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