Jaison's Marketing Mixtape

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How can you continue to sell more to the same customer (Two examples)
Ever noticed how that first sale might just be the opening act in the grand scheme of your spending? It's a concept I stumbled upon in the book "Dotcom…
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Jaison Thomas
Why content marketing can build you a great top of the funnel audience (Example)
It's always a bit of a thrill, isn't it? Finding yourself completely taken in by a piece of content marketing, even when you're in the biz and know all…
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Jaison Thomas
This logo can tell the entire plot of a movie?
You know, in the nearly four years of sharing thoughts in this newsletter, I've never once dived into the world of logo design. Yet, here we are…
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Jaison Thomas
This is how lays got 75,000 football fans to appear in their viral ad with Beckham
In a brilliantly orchestrated move during a live AC Milan vs. PSG match at the famed San Siro stadium, PepsiCo unveiled a memorable advertisement. The…
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Jaison Thomas
Getting users without spending on Ads: Example on why blogs are not dead
For the past month or so, I've been diligently tracking my sleep patterns using my Apple Watch. Last week, as I delved into the data, I made a startling…
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Jaison Thomas
This app converts free users to paying users like a pro
The Splitwise app has been a staple on my phone for over four years now. It's one of those rare apps that addresses a significant problem and becomes a…
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Jaison Thomas
2
Can a safety instruction video get more creative than this?
Wanted to share a little story from my last trip to Europe on Qatar Airways. Now, we all know those safety briefings on planes can be a real…
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Jaison Thomas
Jaison's Marketing Mixtape
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