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A Suit Tailoring Brand with 500k Instagram Followers?
So there I was, scrolling through Instagram Reels, when I stumbled upon this video that caught my eye. It featured a sharply dressed man passionately…
Apr 16
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Jaison Thomas
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A Suit Tailoring Brand with 500k Instagram Followers?
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How can you continue to sell more to the same customer (Two examples)
Ever noticed how that first sale might just be the opening act in the grand scheme of your spending? It's a concept I stumbled upon in the book "Dotcom…
Apr 9
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Jaison Thomas
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How can you continue to sell more to the same customer (Two examples)
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Why content marketing can build you a great top of the funnel audience (Example)
It's always a bit of a thrill, isn't it? Finding yourself completely taken in by a piece of content marketing, even when you're in the biz and know all…
Apr 2
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Jaison Thomas
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Why content marketing can build you a great top of the funnel audience (Example)
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March 2024
This logo can tell the entire plot of a movie?
You know, in the nearly four years of sharing thoughts in this newsletter, I've never once dived into the world of logo design. Yet, here we are…
Mar 26
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Jaison Thomas
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This logo can tell the entire plot of a movie?
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This is how lays got 75,000 football fans to appear in their viral ad with Beckham
In a brilliantly orchestrated move during a live AC Milan vs. PSG match at the famed San Siro stadium, PepsiCo unveiled a memorable advertisement. The…
Mar 19
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Jaison Thomas
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This is how lays got 75,000 football fans to appear in their viral ad with Beckham
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Getting users without spending on Ads: Example on why blogs are not dead
For the past month or so, I've been diligently tracking my sleep patterns using my Apple Watch. Last week, as I delved into the data, I made a startling…
Mar 13
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Jaison Thomas
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Getting users without spending on Ads: Example on why blogs are not dead
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This app converts free users to paying users like a pro
The Splitwise app has been a staple on my phone for over four years now. It's one of those rare apps that addresses a significant problem and becomes a…
Mar 5
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Jaison Thomas
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This app converts free users to paying users like a pro
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February 2024
Can a safety instruction video get more creative than this?
Wanted to share a little story from my last trip to Europe on Qatar Airways. Now, we all know those safety briefings on planes can be a real…
Feb 29
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Jaison Thomas
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Can a safety instruction video get more creative than this?
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This is not how you should indulge in a brand war (Example)
It's been a hot minute since we witnessed a good old-fashioned brand war, right? Well, buckle up, because I've got a juicy one for you involving two…
Feb 20
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Jaison Thomas
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This is not how you should indulge in a brand war (Example)
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88,000 organic followers in a few weeks time
Have you heard about the latest craze sweeping through Kochi? It's all about finding hidden cash in the city! Yup, you heard that right. Picture this…
Feb 13
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Jaison Thomas
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88,000 organic followers in a few weeks time
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How this small tribal brand is taking on Giant FMCG national brands
So, picture this: I'm on Amazon, casually scrolling through hair oils because I thought, why not try something new? And you know what caught my eye? It…
Feb 6
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Jaison Thomas
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How this small tribal brand is taking on Giant FMCG national brands
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January 2024
Attention to detail - Google's example
I had this interesting chat with one of my clients, and guess what we talked about? Languages! Yeah, the kind you use when you're chatting online, like…
Jan 30
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Jaison Thomas
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Attention to detail - Google's example
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