Jaison's Marketing Mixtape

Jaison's Marketing Mixtape

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You Have to See What This Hair Clinic Did Next to a Turkish Airlines Sign
Location is everything in marketing and sometimes the best ad is the one that hijacks context in a playful way.
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Jaison Thomas
How ‘The Whole Truth’ Turned Near-Expiry Bars into a Viral Brand Moment
I love seeing brands that live their values, and this one from The Whole Truth, one of my favorite supplement brands hit me right in the feels.
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Jaison Thomas
10,000 People ‘Ran Away’ from This Hospital. The Reason Is Pure Genius
I stumbled on a brilliant piece of guerilla social media from Meitra Hospital that perfectly nabs attention and delivers a punchline in one scroll.
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Jaison Thomas

May 2025

Why WhatsApp Printed Gibberish in a National Daily—And It’s Pure Genius
Privacy fears are real—most of us worry that WhatsApp (or its parent Meta) might be reading our chats.
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Jaison Thomas
The Benefit-First Strategy That’s Making ChatGPT Ads Irresistible
Marketers often fall into the “feature dump” trap—listing every capability of a product instead of leading with what’s in it for the user. I spotted a…
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Jaison Thomas
You Won’t Believe What Tinder Parked on Mumbai’s Streets
Breaking up stinks—but Tinder India found a hilarious way to help people let go… literally.
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Jaison Thomas

April 2025

The Smartest Brand Collaboration You’ll Find… in a Café Toilet?
I recently stumbled upon a post from an influencer that quietly showcased brilliant brand synergy—not on a billboard, not on a social campaign, but…
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Jaison Thomas
How to Turn a Boring Activation Into a Social Media Hit
One of the hardest things in marketing is breaking out of the usual playbook. We all know the basics: do an offline activation, maybe rent a moving van…
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Jaison Thomas
This Tiny Fried Chicken Shop Beats KFC on Instagram Engagement
Stumbled upon a local fried chicken brand called Chicklicious—started by a few young founders—and what caught my attention wasn’t just the food.
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Jaison Thomas
This Brand Did the Same Reel Over and Over—and It Worked
One of the biggest challenges in managing social media for a brand is the pressure to constantly come up with new content ideas every day.
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Jaison Thomas

March 2025

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